supporting local first

about maui nui first

Originally launched in 2022, is an online directory created by the County of Maui Office of Economic Development to celebrate and support the diverse businesses, products, services, and activities that make "Maui Nui" no ka oi. Serving as a vital resource for both businesses and consumers alike, it plays a pivotal role in nurturing a strong, interconnected community.

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for maui county businesses

Our team works year-round to connect businesses, locals and visitors to all things local. Don't hesitate to reach out to let us know if you have any ideas, suggestions or to share your insights on what the community needs.



In February 2022, Maui County launched “MAUI NUI FIRST,” a community-wide, collaborative effort to support our small businesses on Maui, Moloka‘i and Lana‘i. The purpose of Maui Nui First is to strengthen our islands’ economy by encouraging residents and visitors to think, support, and buy from local businesses FIRST.

The Maui Nui First program is coordinated and supported by the County of Maui Office of Economic Development.

We extend a big mahalo to the following supporters:

The voluntary “Supporters” mentioned above have agreed to lend their support of the Maui Nui First program in an effort to support local businesses in Maui County.