808 Boards, Inc offers a vast selection of surfboards, paddleboards, and accessories for both rental and purchase, making it a go-to spot for all your surfing needs in West Maui.

Rental of beach equipment, chairs, umbrellas, body boards, SUP’S- Rentals and sales, Kayak Rentals and much more!!

Banyan Tree Adventures’ mission is to educate and share the wonders of Maui Nui’s vibrant marine life. Their epic Hobie Duo Kayak adventures commence from Olowalu Beach, a stunning location in West Maui. These special kayaks, powered by your feet with pedals, will allow you to focus on the fun with your hands free from paddling.

Daily 7:30AM - 12PM

Guided Yamaha 350LI 3 speed, 3.7mph Sea Scooter Ocean Tours off the Famous Kapalua Bay. Rated one of the Most Excellent and Amazing protected snorkeling spots in Maui, ideal for beginners due to its calm, clear water sheltered by 2 reefs. Our Marine Life, Vibrant Coral, Tropical Fish like Parrotfish and many Sea Turtles.

Waterfall Adventures on Maui

Every Day 7AM - 5PM

Aloha! Welcome to Got'Um Surfing, Native Hawaiian owned & operated Lahaina, Maui Surf School. Your adventure on the waves starts right here! Dive in, learn, and enjoy the sport of our ancestral Kings & Queens with them. Whether you're a beginner or an experienced surfer, their surf school caters to all skill levels. Got'Um Surfing believe that surfing is for everyone, and they are committed to creating a welcoming and inclusive environment for all our students. Book your Lahaina surf lessons today and experience Maui like never before!

Monday - Friday 7AM - 3PM

Kainani Sails specializes in private sailing charters aboard a 45' Beneteau Oceanis. They depart daily from Ka'anapali Beach and offer snorkel sails, sunset sails, hands on sailing experiences, proposals, elopements, and memorials at sea. Escape the crowds with them for an unforgettable experience!

Daily 8:30am till Sunset

Keep It Simple Hawaii is a Surf Shop in Napili. They offer surf lessons in west Maui and private tours. They operate a full retail store at the Napili Plaza with an unique set of apparel. You can also find things from local people that Keep It Simple Hawaii help sell at the shop.

Daily 9am-3pm

Kayaking, Snorkeling and Whale Watching

Paddle On! Maui specializes in private, guided paddleboard, kayak, snorkel, and whale-watching tours. Each experience places guests on the water exclusively with their family and an expert ocean guide—every time. Beginners are welcome, and all private tours include a beginner lesson. Every Paddle On! Maui tour provides all equipment, with fluffy towels waiting at the end. Guides are also professional photographers, ready to capture memorable ocean adventures. Paddle On! Maui is especially experienced in working with nervous beginners, helping guests confidently check an ocean adventure off their bucket list. Families are welcome, with tours available for ages 3 and up.

Pride of Maui is a family-owned Maui boat tour company with over 40 years of experience, operating from Māʻalaea Harbor. They offer premium snorkeling tours to Molokini Crater and South Maui reefs, sunset dinner cruises, whale watching, private charters, and wedding cruises. Their modern catamarans are spacious, stable, and thoughtfully designed for comfort, with two distinct experiences ranging from family-friendly adventures to calm, small-group luxury. Known for exceptional crews, high safety standards, and locally inspired hospitality, Pride of Maui delivers unforgettable ocean experiences rooted in aloha and community.

Monday - Friday: 7AM - 3 PM Saturday - Sunday: 9AM - 1PM

Sail Maui is dedicated to offering the most intimate and authentic catamaran sailing experience in Hawai’i. Whether you’re seeking exhilarating performance sailing cruises, breathtaking coastal snorkeling, or serene sunset sails, they have something for everyone. Their expert crew is committed to providing a safe, fun, and memorable adventure in and on the stunning waters of Maui. As Sail Maui returns to Lahaina Harbor, they are offering a free weekly Saturday Community Sail exclusively for Lahaina residents. This golden-hour sail is a simple gesture of gratitude and reconnection—a chance to be on the ocean together, enjoy the fresh air, and share meaningful time on the water as a community. Priority is given to Lahaina residents, especially those directly affected by the fire and those who may not have historically had access to experiences like this. Sail Maui appreciates the community’s patience as they work to welcome everyone aboard over time and ensure fair access for all who wish to participate. The Community Sail departs from Lahaina Harbor every Saturday from 3:30–5:30 PM, with plans to transition to a true sunset sail when possible. Guests should plan to arrive approximately 20 minutes before departure. These sails will continue weekly for as long as there is community interest and capacity. Walk-ups cannot be guaranteed without prior coordination. If demand exceeds capacity, a waitlist will be created, with efforts made to accommodate families and groups together on future sails. The goal is to eventually get everyone out on the water who would like to participate.

Trilogy is Maui's oldest sailing / boating company, celebrating 50 years of business on Maui. Started in Lahaina in 1973, the Coon Family, now in its 3rd generation, owns and operates this business. Trilogy offers a full variety of Snorkeling, Sunset Sails, Dinner Sails, Whale Watching, SNUBA diving, and PRIVATE CHARTERS departing from Maalaea Harbor, and Kaanapali Beach. Its fleet of luxury sailing catamarans are crewed by an amazing group of individuals who create lifelong memories for the guests. Trilogy also supports other small business on Maui through the purchasing of its food, beverages, bio-diesel, and supplies. Trilogy values Maui's community, and focuses on monthly reef cleanups for Maui volunteers, and hosts hundreds of Maui Keiki each year for field trips.

Daily 6:30am - 5:00pm

UFO Parasail & Adventures is a family owned company that offers parasail, fishing and whale watching adventures out of Ka'anapali beach on Maui. Their parasail tours on Maui operate from May 16th - December 14th annually. Their fishing tours operate year-round and offer private and shared inshore light tackle fishing excursions as well as deep sea fishing trips. Anything you catch is yours to keep! UFO Parasail & Adventures' whale watching tours operate during whale season and offer a private tailored experience for groups up to 10.

8:30AM - 3:30PM, 7 days a week

Akamai Mothers & Mobility rent and deliver mobility equipment, baby supplies, and beach gear.

Sporting good, fishing supplies, snorkel gear, diving and spearfishing supplies

Tourism based business including snorkeling and whale watching

The Calypso Maui is ready to take you on exciting ocean excursions. The boat launches from Ma’alaea – the most easily reached, centralized harbor on the island. You can go on the morning Molokini Snorkeling Tour, the sunset Dinner Cruise, the seasonal Whale Watch, and – for super special occasions — the Private Charter! The Calypso is a triple-deck, motorized catamaran with two water slides, the "leap of faith" jumping platform, and glass bottom viewing. The deck is smartly designed with excellent vantage points from the comfortable table and chair seating on the upper decks and in the cool shaded cabin below. Their fun, dynamic, and experienced crew is there for you no matter what you need, and safety is paramount. The crew will also serve delicious food and drinks and plenty of Aloha.

Open every day 7:00AM to 7:30PM

Choke Fishing Supplies is a full-service fishing tackle shop offering a wide range of gear and supplies with shipping available to neighboring islands. The shop carries spearfishing equipment from three-prong spears to spearguns, along with in-house custom rod building and rod repairs, including guides and tip tops. A great selection of Aloha bags is also available. Stop by or give the shop a call, Aloha.

Tuesday - Saturday 9am - 6pm

Clear Kayaks Maui offer glass bottom kayak rentals. This is a great way for people who love to kayak to explore South Maui reefs as well as a great way for those who are not comfortable snorkeling or have small children and want to get in the water. They give an overview of the area, help you past the surf, and give you the freedom to explore on your own at your own pace. When you are all done they then help you past the surf when you return

Reliable ferry transportation to and from Lanai, seven days a week. Weather permitting. Departs from Maalaea Harbor on Maui.

The Four Winds II has been offering snorkel tours to Molokini Crater and Coral Gardens for over 35 years! The Four Winds II has been deemed Maui's favorite "family fun boat". Great fun for kids of all ages with a glass bottom viewing room, water slide and the best captains and crew members you could ask for.

Gabriel’s Ohana is a local, family-owned and operated clear kayak, ocean kayak, and snorkeling tour company, rated #1 on TripAdvisor. Specializing in education and fun, their tours cover topics such as local flora and fauna while gliding over Hawaiʻi’s oldest and densest coral reef, along with island culture, history, and water safety. Clear kayaks are outfitted with pontoons, making them unable to flip or sink, and are suitable for guests of all ages and physical abilities. All necessary gear is provided, including long-sleeve rash guards, dry bags, snacks, sunscreen, bottled water, and fresh-cut local pineapple upon return to shore. $10 from each seat booked is donated to the local community college. Gabriel's Ohana is wheelchair accessible.

Mon-Sun 7am to 8pm Mon/Wed/Fri until 10pm for our nighttime glow tours.

Become a mermaid or merman on Maui! Hawaii Mermaid Adventures is a one stop shop for mermaid swimming lessons, photography, and mermaid tail sales.

Hawaiian Paddle Sports is Maui’s premier ocean activity company, offering top-rated private tours and lessons. Experiences include outrigger canoe and kayak tours, whale watching, snorkeling with turtles, surfing lessons, and stand-up paddleboarding lessons. Free photos are included. Hawaiian Paddle Sports is also a Certified B Corporation.

Moored off shore at Whaler's Village at 2435 Kaanapali Parkway, Lahaina, HI. Kaanapali Ocean Adventures offer two vessels, their 50 ft which is a 32 Passenger with restroom and fresh water shower and their 31 ft 12 Passenger vessel used for sightseeing and morning snorkel tours to Lanai which is famous for schools of spinner dolphins, whale watching, and escort ocean tours. During humpback whale season all snorkel tours are whale watches which is December 15 - May 15. They are the only vessel that rents Yamaha 350LI 3 speed 3.7 mph Sea Scooters on board for their morning snorkel tours to Lanai and our afternoon West Maui snorkel tours which are approximately 4 hours with two 45 minute snorkel stops. The day before every tour they send out by text to our guest's cell number a courtesy reminder and directions and information. They ask them to bring their GoPro or rent one from them so guests can video tape their underwater experience. Kaanapali Ocean Adventures have a perfect track record with no accidents in 45 years of business off Kaanapali Beach. They shuttle by zodiac 6 passenger at a time to their vessels. Safety is #1 to them and having an amazing time on all of their tours.

The Lahaina Yacht Club is committed to promoting yacht racing, cruising, motor boating, fishing, and various other marine activities; affording it’s members the opportunity to learn elementary navigation, astronomy, meteorology, seamanship, rules of the road, safety regulations, communications and all other subject matters pertaining to ships, harbors and marine affairs. Check out their website and LYC merchandise at www.LYC.us

A daytrip to Lanai is an easy ferry ride from Maui, departing from Maalaea Harbor. Lost on Lanai offers more than 16 different day trip itineraries combining a visit to the Lanai Cat Sanctuary, town or beach. The easiest way to NOT get Lost on Lanai – They handle the details, and you enjoy the island! While planning your vacation, you can shop and book activities such as whale watching tours, day trips to the Lanai Cat Sanctuary, or snorkel excursions directly on their site. They feature the best Maui County activities and let you book directly with real-time availability and the best prices available. Lost on Lanai is a licensed activity desk offering a "one stop" online shop for planning and booking your activities on the Hawaiian Islands of Lana‘i and Maui.

Maui Eco Tours offers guided kayak and snorkeling tours, surf lessons, stand-up paddleboarding lessons, kiteboarding and windsurfing lessons, and watersports rentals across Maui, including Lahaina, Makena, Kīhei, and Wailea Beach. Their tours are family-friendly and led by experienced local guides, making it a great choice for travelers seeking memorable ocean adventures.

Daily 6AM - 6PM

Maui's premier kayak adventure company. Their educational tours emphasize marine conservation and sustainable ecotourism.

Sail and snorkel on a traditional Hawaiian outrigger canoe. Experience the beauty of the ocean!

Maui Sights and Treasures is a Mom-Daughter Store for over 40 years. They rent snorkel equipment, boogie boards, beach chairs, coolers, life jackets and wet suits. Their staff knows how to properly fit all ages for equipment. They also reserve and ticket all island activities, such as luaus, snorkel tours, land tours, helicopters etc..

Daily from 8am to 4pm

Stand up paddle boarding (SUP) is the best way to see Maui! Join them for private SUP lessons and snorkel tours, with photography included for free.

Private surf lessons on Maui. Free photos included with every tour or lesson.

No Ka Oi Surf Ohana is a locally owned and operated surf school based in West Maui, offering private and semi-private surf lessons for all ages and experience levels. Led by Willy Keokalani Shim, a lifelong waterman with over 30 years of experience, their surf school is rooted in Hawaiian values, cultural respect, and the healing power of the ocean. No Ka Oi Surf Ohana's mission is to provide authentic, personalized surf experiences that go beyond the basics—helping guests and locals build confidence, connection, and a deeper appreciation for Maui’s waters. Whether you’re catching your very first wave or refining your technique, their lessons are tailored with care, patience, and aloha. They specialize in creating safe, soulful, and unforgettable surf sessions that welcome you into their ocean-loving ohana.

Monday-Sunday By Appointment

Private Snorkel Tours on Maui. Ocean Project Maui is a marine research & education focused organization. They have marine education projects for Kids, Kids at Heart, & Families. Every Ocean Project is private and custom designed for your family or group, by a dedicated team of marine biologists and naturalists. This ensures a personal, safe, and educational adventure for all, regardless of age or ocean experience.

Mon - Sun 6AM - 10PM (7 days a week)

Paddle over the pristine reefs of Maui in a clear bottom kayak and snorkel with marine life on a guided tour. Enjoy the calm conditions of the early morning with Ohana Ocean Adventures and take in the beautiful scenery of Makena. Swim with turtles, manta rays, eels, octopus, and various tropical fish. Their tours take place in a humpback whale sanctuary so guests can see whales in the winter time. Paddle over 500-year-old lava fingers and visit Turtle Town.

Daily 7AM - 10PM

Your ticket to adventure on a PacWhale Eco-Adventures ecotour directly funds nonprofit Pacific Whale Foundation’s Research, Education and Conservation programs that work to protect marine wildlife and their ocean home. Pacific Whale Foundation is a nonprofit organization founded in 1980 to protect a declining humpback whale population from global threats, including commercial whaling. Early pioneers in non-invasive whale research, their scientists began offering educational whale watches on the weekends, after studying whales and their ocean environment during the week. The trips were a means to share their findings, educate the public about whales, and raise needed funds for their research and conservation work. That same tradition continues today. PacWhale Eco-Adventures is 100% owned by Pacific Whale Foundation, as is their Maʻalaea Ocean Store and Online Ocean Store. The profits that they generate go to supporting Pacific Whale Foundation’s work to protect the ocean through science and advocacy, and to inspire environmental stewardship.

A tour operator

South Pacific Kayaks Maui offers kayaking tours, snorkeling tours, surf lessons, stand-up paddleboard lessons, kiteboarding lessons, windsurfing lessons, and watersports rentals in Maui. They invite you to join them on some great Maui tours and activities. You enjoy kayak & Snorkel tours, Maui Surf & SUP lessons. With the abundance of great beaches, superb snorkeling, Maui’s kayak & snorkel tours are a visitor’s favorite. They offer a wide variety of options, so you will find something to suite your needs. South Pacific Kayaks Maui offers kayaking and snorkeling tours, surf lessons, stand-up paddleboarding lessons, kiteboarding and windsurfing lessons, and watersports rentals across Maui. With an abundance of beautiful beaches and excellent snorkeling, kayak and snorkel tours are a visitor favorite. A wide variety of options is available, making it easy to find an experience suited to individual interests and skill levels.

Daily 6AM - 6PM

Tour provider

Renting snorkel equipment, boogie boards, chairs ,umbrellas etc.

West Maui Sports and Fishing Supply is a family owned sporting goods and fishing store that was previously located in Lahaina for over 30 years. After losing their location in the fire they have reopened in Kaanapali Shores Resort in Honokowai across from Times Supermarket. West Maui Sports and Fishing Supply offers free parking validation.